Kellogg’s Swim Active is a UK-wide programme to provide young people and their families with easier access to swimming facilities. It aims to break down the barriers which prevent people participating to ensure everybody has the opportunity to enjoy swimming as part of a healthy balanced lifestyle.

Delivered in conjunction with the Amateur Swimming Association, the Swim Active programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium. 

Kellogg’s is committed to educate consumers that exercise, together with a balanced diet, is integral to a healthy lifestyle.

The Kellogg’s Swim Active programme in England has been match-funded by the National Sports Foundation, a Government-led initiative designed to facilitate and encourage partnerships between private investors and community sports projects in England. 

EAST MIDLANDS

The Kellogg’s Swim Active Derby project is aimed at primary school children and their families, in particular those who currently find accessing water-based activities difficult. The programme is run in conjunction with Walbrook Housing and aims to get families into the water and promote the health benefits.

The Kellogg’s Swim Active Bassetlaw project aims to get families ‘More Active More Often’. Family-orientated activities will be offered during school holidays, supported by qualified ASA teachers.